For more than a century, Yokohama has been a world leader in the development of outstanding tire designs and technology, giving drivers better control on the road. Since its establishment in , we have devoted ourselves to advancing the leading edge of the industry. We were the first Japanese tire manufacturer to be granted ISO certification in recognition of a quality-assurance model-company in design, development, manufacture installation, and related services. Yokohama also takes its responsibilities to the environment very seriously. Among our many ongoing initiatives, we have eliminated the use of CFCs and trichloroethane in the manufacturing process, and have switched from heavy oil to natural gas to reduce CO2 emissions and save energy.
Since its establishment inThe Yokohama Rubber Co. Developed the Y and Y racing tires for touring cars Y for dry conditions, Y for wet conditions; photo ruvber G. Symptom night sweats sore muscles our originally Yokohama rubber corp technologies, based Yokohqma our distinctive adhesive technologies and our environment-friendly technologies, our multifaceted business operations and global scope, and you have the 'Yokohama Advantage' in society. Aichi Tire has earned the trust of consumers as a pioneer in the production of pneumatic cushion tires sold primarily in Japan. In other projects Wikimedia Commons. Comment about this article, ask questions, or add new information about this topic: Name:. Yokohama Yokohama rubber corp by OC Metro magazine as a "top green company. When Yokohama rubebr the plan inauthoritative projections called for an average annual growth of million tires in global demand. Deal fairly with society and value harmony with the environment. It also established a joint venture with another U.
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- The Yokohama Rubber Co.
Behind this recognition lie our capabilities in the development of advanced technologies, and evaluation and testing systems. This provides us with a strong base from which to go forward in further technological development. Our diversification strategy also distinguishes us from competitors.
We have an enormous range of technologies and products, covering the fields of general industry, civil engineering, construction, marine business, aerospace, and sports and leisure.
Take our originally developed technologies, based on our distinctive adhesive technologies and our environment-friendly technologies, our multifaceted business operations and global scope, and you have the 'Yokohama Advantage' in society. With an estimated four percent of global tire and rubber sales in the early s, The Yokohama Rubber Co. Yokohama Rubber's operations are divided into two primary segments: the Tire Group, which accounts for over 70 percent of total sales and is divided into three market categories: original equipment, replacement tires, and tires for export; and the Multiple Business Group, which encompasses all non-tire business including rubber industrial and engineered products like belts, hoses, sheeting, coatings, and even some sporting goods.
Although for most of its history the company focused on its domestic Japanese business, an intense consolidation in the global tire and rubber industry prompted it to diversify geographically in the late 20th century. These international moves, coupled with an emphasis on research and development which is turning out a steady stream of new products, have strengthened the company's position in a competitive worldwide industry. Formed in , one of a number of Japanese industrial companies that emerged as a result of the opening of Japan to the outside world in the late 19th century, Yokohama Rubber developed during the s by finding openings for innovation in Japan's growing industrial infrastructure.
The company's most successful product during this period, providing the main basis for its growth, was the cord tire, which it began marketing in Until then, tires used in Japan were usually made of fabric, primarily canvas. Yokohama's Hamatown Cord, the first cord tire sold in Japan, was three times more durable than fabric tires and soon became popular on Japan's roads. At this time the company also developed products in the area of industrial systems, using rubber to improve the efficiency of transmission belts used in spinning and other industries.
In the company began marketing rubber cut-edged transmission belts, which soon replaced leather transmission belts in a number of industries, and continued to improve on belt technology in when it produced Japan's first V-type belt which offered improved flexibility and transmission.
These early moves provided the basis for expansion in the s, when accelerating economic activity in Japan created strong demand for rubber products both for vehicles and industrial applications. Yokohama developed balloon tires, tires designed specifically to prevent heat problems, giant tires for trucks, Y-shaped tread tires and, following a fashion started in the United States, tires with colored sidewalls.
In the company developed a soft rubber lining designed for the chemical industry, to protect metals against corrosion and leaking, and also produced a hard rubber bearing to protect ships' propeller shafts.
A crucial step in the company's growth occurred in , when it began supplying tires to the major Japanese car producers, Nissan and Toyota, turning Yokohama Rubber into one of Japan's key rubber companies. Its growing reputation prompted the Department of the Imperial Household to ask the company to develop a set of tires for the Japanese Emperor's car, a contract that involved a year and a half of research and development and resulted in the production of 24 tires.
The company stepped into the international market in when it patented, in Japan and the United States, a bandless hose for use in loading oil, followed in by Japan's first domestically produced hydraulic brake hose for cars. In , the company made its strongest move to date in the growing synthetic rubber industry by developing its first synthetic rubber material.
The outbreak of World War II prompted Yokohama Rubber to begin producing aircraft components, an area previously unexplored and, in , fuel cells, flexible pipes, and tires for the Japanese army and navy's Zero and Hayabusa fighter aircraft.
The strong wartime demand for these products led Yokohama, in , to open a new plant at Mie to increase tire production for military aircraft. The desperate need for vehicle and industrial components in Japan's shattered postwar economy prompted the opening of another new plant at Mishima in Both of these plants remained crucial to Yokohama's production network into the early s.
Like many areas of the Japanese economy, the rubber industry received a boost in the s in the aftermath of the Korean War, from the U. Army's demand for military components. This allowed Yokohama Rubber, which was listed on the Tokyo Stock Exchange in , to increase its involvement in the aircraft products market, in by beginning production of nylon cord aircraft tires and, over the next two years, aircraft fuel cells, hoses, and self-sealing couplings to meet U.
In the company began manufacturing and marketing tires for jet aircraft. Along with the expansion of aircraft components manufacturing, the company continued to develop and market new kinds of vehicle tires including, during the s, rayon cord tires, Japan's first tubeless tires, butyl tires, snow tires, and nylon cord tires, as well as developing Hamaking all-weather tires, a basic design widely used in the early s on buses and trucks in Japan.
The company also began marketing its first synthetic rubber tires. On the industrial side, the s saw production of a rapidly growing range of components, including Japan's first cord conveyor belts using rubber insulated cord instead of canvas, material for use as rollers in iron works, an air spring for the Japanese National Railways Technical Research Institute, pneumatic rubber fenders for use by ships at docks, nuts resistant to loosening by vibrations, and rubber based adhesives for brake linings.
The growth in the range and quantity of items being produced was helped by the increase in the company's productive capacity at two new large Yokohama Rubber plants, one at Ageo in and one at Hiratsuka in Notwithstanding its diversification into the areas of industrial products and aircraft components, vehicle tires remained the biggest part of Yokohama Rubber's activities and, during the s, the company pushed ahead with a number of developments that ensured its position as one of the top tire manufacturers in the dynamic Japanese economy, which was growing at an average of 10 percent a year.
The company began marketing all-steel radial tires for trucks and buses, studded tires, car racing tires, passenger car radials, and tubeless radials. The company also developed a stream of fuel cells, tires, hose and tube assemblies, ferry tanks, insulation blankets, and de-icers for newly developing jet aircraft and, in , honeycomb core and structural adhesives for aircraft. Yokohama's diversification into innovative industrial products continued during the s, as it developed more conveyor belt systems, including nylon and fire resistant belts, rubber highway joints to replace existing metal joints, rubber lining for atomic energy equipment, and a rubber fence for sports stadiums.
The company also made shockproof pipe couplings for submarines, underwater soundproof materials for warships, dredging sleeves, high pressure hoses, liquid transportation tanks, and sheets for waterproofing roads, as well as developing new materials for use as sealants and lubricants.
These continuing research based developments in all three of Yokohama Rubber's main areas of activity ensured that the company benefited from Japan's continued industrial growth. Far from remaining simply a tire company Yokohama had, by , established itself as a major industrial group, with products to offer across the economy. The establishment of a new factory at Shinshiro in increased the company's productive capacity, enabling it to consolidate this versatility, while the opening of a Yokohama Rubber office in the United States in , followed by a Canadian branch in , marked the first move by the company to expand geographically as well as industrially.
Increasing sales in all of Yokohama's main product lines prompted it to undertake a major investment program in the early s, including the establishment of two new factories designed for specific purposes. The Ibaraki plant, opened in , was built to produce hydraulic hose, while the Onomichi plant, which began operating in , specialized in making large off-road tires.
Consolidation in all three product areas continued, with the company pushing ahead with new developments in the tire industry, producing steel belted radials for passenger cars, mud and snow radials and other off-road tires, aluminum wheels, and improving the kind of rubber used in its tires. During the s Yokohama Rubber continued to extend its range of industrial goods, producing a rubber guard rail for highways, a rubber sheet to prevent adhesion of barnacles to ships, honeycomb sandwich structural material, new types of hose, rubber bags for oil spills at sea, all-weather paving material for tennis courts and athletic tracks, hot-melt type adhesives, soundproof rooms, sound- and vibration-proof materials for pianos, watertight floor assemblies, for ships' cargo holds, and many other products.
Activity in the aircraft division also increased during this period, with the continued production of fuel cells, tube assemblies and other items developed over the previous two decades, as well as improving on the older designs and introducing new products. In , the company developed an electric anti-icing device for helicopter rotor blades, and crash resistant fuel cells for aircraft, followed in later years by further developments in the areas of insulation blankets, honeycomb panels, and prepregs--semi-solid materials consisting of resin impregnated reinforcing fibers, used in the manufacture of aircraft primary structures, which need to be light and strong.
Yokohama also began producing equipment for rockets, including heat exchangers and bellows. The company continued with its industrial diversification in when it moved into the sports products business in cooperation with ten specialist sports equipment manufacturers. The rapid consolidation of the global tire and rubber industry in the late s and early s compelled Yokohama to turn from its historical emphasis on the domestic market.
It was "buy or be bought" in a market that shrunk from having 14 competitors splitting three-fourths of the sales to the "big three"--Goodyear, Michelin and Bridgestone--controlling more than half the world's tire sales. Unlike many of its global competitors, Yokohama's strategy emphasized smaller-scale joint ventures and affiliations over mergers and acquisitions, though it has used these strategies as well. In the company separated its Canadian branch from its U.
Two years later, it launched an automotive equipment manufacturing and marketing venture, Aeroquip Automotive, in the United States, in partnership with Yokohama Aeroquip Co. Later the same year, the company bought a ten percent stake in South Korea's largest tire maker, Hankook Tyre Manufacturing Company and, the following year, began cooperating with the Rubber Research Institute of Malaysia to develop extraction and pulverization technology for use in obtaining useful substances from natural rubber residue.
In Yokohama launched an expansion project for its aircraft parts plant at Hiratsuka, introducing the production of large motor parts for the H rocket; bought a 40 percent stake in a maker of printed circuit boards for industrial machinery, Togoshi Co.
It also established a joint venture with another U. In the same year, Yokohama demonstrated its level of technical achievement by ending its agreements with a number of U. Later that year, the company made its biggest move to date into the huge U.
The plant, at Mount Vernon, Illinois, was designed to produce , tires per year at full capacity. Yokohama made another significant move into the U. In the same year, Yokohama strengthened its assault on the U. The company's president, Kazuo Motoyama, summed up the direction of Yokohama's activity in , when he said "We have no intention whatsoever of remaining a local Japanese tire maker. Given its relatively late entry into the global rubber fray, Yokohama Rubber set up an energetic expansion program encompassing both acquisitions and organic growth in the early s.
The company planned to expand from its Asian and North American strongholds into Europe by establishing factories and distribution centers throughout the continent. Increased penetration of Asian and Pacific Rim markets came with the creation of new production operations in the Philippines and Australia mid-decade. Along with this energetic geographic diversification, Yokohama continued to inject funds into its research and development program.
This resulted in new products in a number of areas, including the development of electroconductive, anti-static flooring material, a printed wiring board that dissipates heat more efficiently than conventional ones, new prepregs for use as primary structural components for aircraft, new car window adhesives, and a radio-wave isolation room with smooth flat walls, which satisfy a strong demand from electronics and appliance manufacturers.
These extensions of Yokohama's geographic reach and product line were made against a backdrop of continued intense competition, especially from world market leader Michelin, which initiated a price war in the early s. Hoping to seriously undermine its rivals, the French company timed its price cuts to coincide with the global recession then under way. Along with many of its competitors, Yokohama suffered declining sales and profits throughout the first half of the decade. A change in the company's fiscal year end shrunk fiscal to just three months January 1, to March 31, Company executives blamed the poor results on its U.
A reorganization of the American operations mid-decade aimed to boost productivity by simultaneously increasing capacity, consolidating distribution, and decreasing employment levels.
Yokohama appeared mid-decade to have reconciled itself to a position outside the tire industry's "big three. Though the company wasn't likely to abandon its core tire business--which encompassed OEM, replacement, and specialty tires and continued to contribute more than two-thirds of sales in the mids--it expected sales of non-tire goods to grow fastest in the waning years of the 20th century. Toggle navigation. User Contributions:. Comment about this article, ask questions, or add new information about this topic: Name:.
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Yokohama Rubber Company - Wikipedia
A company should have as few employees as possible and make the best use of the productivity of machines. This is the great secret for improving efficiency. The success or failure of a business depends on how much one is willing to study, and with how much determination, to mutually improve and grow.
Accordingly, one must make a great effort. Photo shows a typical tire sales outlet in the s. Closed the Yokohama Plant. The Southern Cross victory marked the fifth year in a row a G. Photo shows a PRGR carbon driver. S VS-5, an aluminum wheel for passenger cars Launched sales of A. Established Yokohama Rubber Thailand Co. Yokohama Belgium S. Established Suzhou Yokohama Tire Co. Started the Yokohama Forever Forest tree-planting project. Rubber Co. Go to Page Top. On October 13, the Yokohama Rubber Co.
The first corded tire produced by the Hiranuma Plant circa Entrance to the Hiranuma Plant. The first tire produced at the Yokohama Plant. Launched the flat-resistant Golden Ply Tire. Trademark name changed from Goodrich to Yokohama. Launched the Y-Shaped Tire, which represented a leap forward in tire durability.
Manufactured the tires used on the Grosser Mercedes used as the Imperial vehicle of Emperor Hirohito. Established Koua Rubber Industry Co. Established rubber plant in Singapore. Yokohama Plant rendered inoperative by Allied air raids photo shows destruction at the plant. Established Mishima Plant in Shizuoka Prefecture.
Completed Phase 1 of the Hiratsuka Plant in Kanagawa Prefecture and started production there of belts, large tires, and vinyl products. Head office circa Shibatamura-cho, Tokyo; now located at , Shimbashi 5-chome, Minato-ku, Tokyo.
Completed construction of new corporate headquarters, the Yokohama Rubber Building. Launched sales of G. Completed tire test course at Hiratsuka Factory.
Launched sales of automobile windshield sealant. Installed German-made equipment for producing a 3. Established Yokohama Aeroquip Co. Started production of high-pressure hoses at Ibaraki Plant photo Started production of off-the -road tires at Onomichi Plant. Rally cars equipped with G. Developed the Y and Y racing tires for touring cars Y for dry conditions, Y for wet conditions; photo shows G.
Gajah Tunggal. Developed lavatory module for Boeing Developed water tank for Boeing and Signed technology licensing agreement with Ceat Tyres of India Limited. Established Yokohama Tire Canada Inc. High-performance passenger car tire AP receives technical certification from Porsche left photo Launched sales of A.
S-T30, a high-performance passenger tire right photo. Formulated Environmental Action Plan targeting elimination of chlorofluorocarbons CFCs and reduction of carbon dioxide emissions. S VS-5, an aluminum wheel for passenger cars. Launched sales of A. Established Yokohama Tire Philippines Inc. Opening ceremony for Yokohama Tire Philippines Inc. All Yokohama Rubber plants in Japan receive ISO certification Hiratsuka Factory introduces cogeneration system as part of efforts to reduce energy consumption photo.
Opening ceremony for Hangzhou Yokohama Tire Co. Developed AIR watch, a pressure monitoring system for passenger car tires. Established Yokohama Tire Korea Co. Established Yokohama India Pvt. First tree-planting ceremony was held at the Hiratsuka Factory photo Held the first Global Environment Council, attended by YRC production facility managers from around the world.
Established Yokohama Asia Co.